Luigi Pasiani
I am an entrepreneur with a huge passion for travelling, which was devoted to my holidays for the most part of my life. I experienced the very aspects of being a traveller, and I felt tourism needed a change of approach. Ethical tourism and responsible tourism mean thinking about the consequences of our actions as a company in the tourism business on the environment, local people and local economy.
Some places in the world really benefit from tourism, and for some communities, the tourist trade is the primary source of income and jobs.
Ethical tourism is becoming more important in the tourism industry, with campaigns to raise awareness of the benefits of responsible holiday making and treating the area of the visit with respect.
At The White Rose Guild, ethical tourism means the affirmative answer to the question. “Is that legal?” it’s not enough for us; the right question is: “ Is that ethical?”
We care about the consequences of our business so much that we are cautious about the messages our tour leaders will pass down; We wish that our guests might get home with memories of authentic and genuine Scottish culture.
We strongly believe in low-impact tourism and supporting local communities.
Please check this video to get an idea of what we do:
https://www.youtube.com/watch?v=Ot2PLYCuOF8
What places and activities do you specialize in?
"Our specialisation is Scotland mainland and Isles.
We engage our guests with history, culture and traditions to inform them while enjoying Scotland.
Our skilled historians, storyteller and archaeologists guarantee a very high level of engagement while entertaining.
We offer the exclusive opportunity to have hands-on history and relics
Unconventional visiting path not mainstream
Very high-level attention to details: routes, accommodations, and landscapes will have a matched “fil rouge.”
Access to activities which are exclusive of The White Rose Guild
"
How did you get involved in travel?
"I have been a strategy consultant for multinational companies for over twenty years. At 50 yo I decided I wanted to change my life and Do something I really love. That's how The White Rose Guild was born. I thought it'd be possible to create a business to help preserve Scotland’s history and promote talented craftspeople. The idea of offering small tours, off the beaten track, opportunities to experience a variety of crafts, and feel a real connection to Scotland, away from the crowds and typical tourist attractions, would be the future."
Please share a unique travel experience you will never forget.
"I travelled to Scotland for many years searching for the reason for the strong call I felt about what I call MotherLand. Then, one day I was near Stirling, and I heard about a Bannockburn re-enactment, and I thought. "I am in".
I attended the re-enactment and chatted with representatives of the Clan Macpherson. I mentioned my family links to the name, and they invited me to become a clan member. I was thoroughly excited to be accepted as a clan member and to strengthen my connections to the clan.
I have always been interested in Scottish craft, and I have met many craftsmen and women throughout Scotland, and they have told me some fantastic stories on my visits. I have now built up a network of these people, and I regard them as living history and living culture that is so engaging to experience. The idea behind the White Rose Guild was to give these people a platform and offer travellers the opportunity to enjoy and relive my experiences."
Luigi's favorite itineraries and travel advice
Top itineraries and travel advice
Luxury itineraries
Recent trip reviews for Luigi
Thank you for planning a wonderful trip
Scotland
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May 15 - May 30, 2024
I agree with you that while an unfortunate incident can occur, the hotel's delayed reaction and lack of goodwill gesture are certainly to be condemned. I have just written to the hotel management, although I honestly do not expect them to take any action. Such behaviour will influence my future choices. I am as surprised as you are... Read more
Scotland - behind the scenes. Using kimkim...
Scotland
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Sep 4 - Sep 13, 2023
Dear David,
I wanted to express my sincere gratitude for your lovely online review. Your words filled me with joy and appreciation.
I'm thrilled that you enjoyed your stay and took the time to share your positive experience.
Your review serves as a testament to my commitment to providing exceptional hospitality. It encourages me to strive for excellence continually.
I hope to have the pleasure of hosting you again in the future.
Thank you for choosing me and for being such a wonderful guest.
Warm regards,
Luigi.
The wonder of Scotland, and a trip of a LIFETIME.
Scotland
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Aug 13 - Aug 24, 2023
1. Meeting Dr. John Sadler (an historian) and walking through ruins learning about them as well as all of Scotland
2. Flyfishing in unspoiled waters with the local Fisherman
3. Oh the STORYTELLER!! Did I mention her? She was just absolutely amazing and we had an incredible visit to a... Read more
I work tirelessly to curate exceptional... Read more
Luigi was great!! His expertise guided us thr...
Scotland
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Aug 4 - Aug 9, 2023
Luigi was great!! His expertise guided us through all the decisions of what we wanted to do and he had incredible patience with our very busy work schedule. He just kept on reminding us to make decisions and stayed patient with us. We really enjoyed working with him. He listened to our needs add to be loved the hotels that he booked. We were guided through the whole process, and he was very responsive with the two small hiccups that we did encounter.
Dear Adri,
We're thrilled to receive your glowing 5-star review of your recent vacation!
Your kind words warm our hearts and validate our dedication to crafting unforgettable experiences.
It was an absolute pleasure curating your journey, and we're overjoyed that it left such a positive impression.
Your satisfaction fuels our passion to continue delivering exceptional adventures.
Thank you for choosing us, and we can't wait to welcome you back for more extraordinary memories.
My family had a wonderful 2 week excursion in...
Scotland
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Jul 22 - Aug 5, 2023
We hope you've gathered unforgettable memories, soaked in new experiences, and found moments that'll bring you a smile for years. Remember, our team... Read more
Great experience!
Scotland
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Jul 11 - Jul 16, 2023
Dear Nora
I want to express our heartfelt gratitude for your kind and positive review!
Your feedback means the world to us, and we are delighted that you had such a wonderful experience with us.
Your praise regarding our trip plan motivates us to strive for excellence and provide the best possible experience for our valued guests.
Thank you again for sharing your experience with others and for choosing us as part of your journey.
We hope to welcome you back soon and create even more magical moments together!
Warmest regards,
Luigi.
Scotland scenery, history, and GOLF!!
Scotland
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Jun 26 - Jul 14, 2023
Thank you for your incredibly kind and positive review of your recent vacation experience with us. Your praise and appreciation have brightened our day and reaffirmed our commitment to delivering exceptional service. We are thrilled that your well-organized vacation exceeded your expectations. Your satisfaction is our ultimate reward, and we take immense pride in creating memorable experiences. Your feedback motivates us to continue striving for excellence, and we... Read more
Luigi was responsive, nice, organized, patien...
Scotland
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May 16 - May 27, 2023
Luigi was responsive, nice, organized, patient and well-informed. Thanks for hooking us up with such a great local expert.
We really enjoyed the sheep dog demonstration...
Scotland
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May 17 - May 27, 2023
We appreciated Luigi’s trip details, but there was some confusion in our trip plans at the beginning. Considering his circumstances, he was very responsive, but it is unfortunate that Kimkim did not have a backup in Scotland when he was dealing with a most difficult family emergency. Nonetheless, he always responded immediately to... Read more
There is so much good to write about that mad...
Scotland
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May 8 - May 18, 2023
Our suggestions would be to include some sort of up front notice of the distance to travel from chosen hotels to the town/city or destination being visited. What we were unaware of was how far some of our expeditions were from our hotels. We ended up needing... Read more
Dear Armand,
I wanted to reach out and express my sincerest gratitude for your incredible review of the trip I organized. Your words filled me with joy and appreciation. I'm thrilled to know that you had a wonderful experience. Your feedback is invaluable, and I assure you that I will carefully consider your comments to improve and provide even better trips in the future continuously. Thank you again for your kind words and for joining our journey. Your support means the world to me!
Warmest regards,
Luigi